World Marketing Summit 2020

The World Marketing Summit was founded in 2011 by Professor Philip Kotler, an American marketing genius, author and consultant. Prof Philip Kotler is currently the S. C. Johnson Distinguished Professor of
International Marketing at the Kellogg School of Management at Northwestern University.

WMS is the only summit in the world that is held in almost 20 cities yearly and has an audience comprising international organizations, governments, companies, researchers, etc. from all over the world
participating in activities to address social issues from a marketing
perspective.

The inaugural World Marketing Summit was held in 2012 in Dhaka, Bangladesh followed by Kuala Lumpur in 2013 with participation from more than 50 speakers and 4,000 representatives from companies and
organizations globally.

Tokyo, the capital city of Japan, hosted the third and fourth summits in 2014 and 2015 respectively with participation from more than 6,000 representatives. During 2017, WMS was held in Canada, Bahrain, Korea and Japan & in 2018 It was organized in Chile, Bolivia, Japan, India, Italy, Turkey, Singapore and Korea.

World Marketing Conference 2020

The innovative idea of organizing the inaugural World Marketing Conference in conjunction with the World Marketing Summit 2020 is to allow participants an opportunity to share their views on global marketing issues with professional speakers from the industry. WMC will be an annual affair held alongside WMS.

In conjunction with WMS and WMC, Universiti Kuala Lumpur School of Business and Kotler Impact Inc analyzing their scope of collaboration to explore the setting up of Kotler Centre of Marketing Excellence to offer Masters Programmes (Master in Business Administration & Business Creation) and short courses.

Who will attend? An estimated 60 speakers from local and international universities will attend the 1st World Marketing Conference 2020. The 1st WMC 2020 is open to participants currently engaged in research into the following theme and sub-theme: Breakthrough to Excellence: Digital and Modern Marketing